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Year: 2009

  • A day for social media monitoring

    Monitoring and ROI are two hot topics when it comes to social media. They’re two of the hottest topics for an event focused on social media, and there is one taking place in London on Tuesday November 17, where I’ll…

  • Social media ROI can be entertainment

    You have to hand it to Socialnomics author Erik Qualman – he knows how to tell a compelling story and sell his message, which obviously promotes his book. Check out his latest video Social Media ROI. Whatever you think of…

  • The Hobson and Holtz Report – Podcast #501: November 16, 2009

    Content summary: Reflections on FIR #500; FIR Interview with Steve Rubel is published; Michael Netzley reports from Singapore; the Media Monitoring Minute with CustomScoop; more comments from listeners about FIR #500; News That Fits: beating back bad press with Google…

  • Little trust in Technorati

    Is Technorati worth anyone’s attention any more? I ask because I no longer have much faith in the accuracy of their data where Technorati’s information about your own site is different depending on where you see it. Here’s what I…

  • Advertorial sharp practice

    If you ever get a phone call from a company called PSCA International asking you to contribute an article for one of their magazines (which they call books), don’t get suckered into agreeing to do something and then finding out…