Year: 2009

  • A minimalist approach to PR outreach for Bing

    Microsoft formally launched their Bing search engine in the UK last Friday. I saw a number of reports in the mainstream media on the day itself and one or two posts in the blogosphere. But that’s largely it from what…

  • FIR Interview: Steve Rubel, Lifestreamer

    If there’s one significant voice in the PR profession that attracts attention and influences opinion within the industry and outside of it on a global scale, that voice is Steve Rubel: PR practitioner at Edelman Digital, blogging pioneer, social media…

  • Cloud computing made simple

    If you’re trying to understand technical concepts such as cloud computing, a resource like Wikipedia is helpful in explaining what it is. Yet even Wikipedia’s explanation  is difficult for some people to easily grasp. That’s where Lee Lefever enters the…

  • The Hobson and Holtz Report – Podcast #500: November 12, 2009

    Content summary: Welcome to the 500th episode; upcoming FIR Interview with Steve Rubel; Edelman launches TweetLevel while Waggener Edstrom prepares to launch TwendZ Pro; Dan York reports from Orlando, Florida; the Media Monitoring Minute with CustomScoop. What will FIR be…

  • Facebook is for brands – the careful ones

    ReadWriteWeb published a detailed post today on research from Razorfish about online consumer behaviours with a strong focus on Twitter and Facebook. While the overall post makes for interesting reading and is very useful from a fact-finding perspective, what leapt…