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Month: July 2010

  • FIR Interview: David Meerman Scott on "Marketing Lessons from the Grateful Dead"

    David Meerman Scott, author of The New Rules of Marketing and PR and several other books, collaborated with Hubspot CEO Brian Halligan to write Marketing Lessons from the Grateful Dead. The iconic jam band – the most successful touring band…

  • What is community worth to you?

    I’ve been watching with interest, and some dismay, as a real kerfuffle has broken out in the WordPress community over the past few days surrounding the matter of copyright. At issue is interpretation of the GNU Public License (GPL), the…

  • No, the press release is not dead

    Four years ago, Silicon Valley blogger and ex-FT reporter Tom Foremski famously declared, "Die! Press release! Die! Die! Die!" Central to Foremski’s passionate argument that the demise of the press release would be welcome – indeed, should be encouraged –…

  • FIR Book Review: Open Leadership by Charlene Li

    Open Leadership: How Social Technology Can Transform the Way You Lead is the new book by Charlene Li, founder of Altimeter Group and co-author of Groundswell. FIR co-host Shel Holtz and TWI Surveys president Ryan Williams set out to produce…

  • Hard to ignore the iPhone 4 design flaw

    The influential US consumer advocacy magazine Consumer Reports released a report about the new iPhone 4 yesterday with the bottom-line conclusion: “We can’t recommend the iPhone 4.” The magazine, which has more than 7 million subscribers and an annual testing…