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Month: July 2011

  • NLA wins latest move in ‘pay for clicks’ battle

    Yesterday, the Court of Appeal in London ruled in favour of the Newspaper Licensing Agency (NLA) in a long-running legal battle over licensing of links to content published in the mainstream media. The latest ruling upheld an earlier court decision…

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  • Social media for CEOs: a different approach

    Here’s a thought about social media – what your CEO and other senior executives want from it can differ from what you, the communicator or marketer, want from it. So a briefing about social media for CEOs needs to have…

  • The Hobson and Holtz Report – Podcast #609: July 25, 2011

    Content summary: Next FIR Live on July 30: every company is a media company; FIR interview with Edelman’s Jonny Bentwood on Tweetlevel and Bloglevel is up; listener comments from the FIR Room on Friendfeed; Ragan promo; News that Fits: China…

  • Make podcasting take off for you

    There’s an intriguing article on the BBC Click website that says the term “podcasting” has largely disappeared from view as attention has increasingly turned to social media, and asks: why has such a popular technology received such a small amount…

  • Communicators: Here’s how to support famine relief in East Africa

    You’ve seen the news reports about the humanitarian disaster in East Africa. Famine and drought on a massive scale. Millions could die in Somalia, Ethiopia and Kenya. As communicators, what can we do to help? Well, how about supporting the…