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Month: September 2011

  • Join the FIR GaggleAmp experiment

    After recording the FIR Interview with Glenn Gaudet last week, the president and founder of GaggleAmp offered to comp FIR to an account. We took him up on his generous offer, and we’ll report on the outcomes of our GaggleAmp…

  • FIR Cut: Choosing the right social platform for reaching the media

    Overflow from FIR #616 on September 12, 2011. The Online Journalism Review: Which social media tool is the right one for PR professionals? Download this podcast (MP3, 5.75Mb; length 6:14) If you want to automatically receive FIR Cuts as they’re…

  • The Hobson and Holtz Report – Podcast #616: September 12, 2011

    Content summary: Congratulations to Edelman for winning the Twitter PR account; take the FIR Listener Survey 2011 and share your views about FIR; new FIR Book Review posted; FIR Interviews coming with Mark Hillary and Morton’s, new FIR Interviews posted…

  • FIR Interview: Jeremiah Owyang, Altimeter, on Social Business Readiness

    Organizations are adopting social media to various degrees, running the gamut from fully integrating it into business operations to grudgingly launching a Facebook page and a Twitter account. Only a small percentage of these organizations, however, are taking the steps…

  • FIR Book Review: The Influencing Machine by Brooke Gladstone and Josh Neufeld

    The Influencing Machine: Brooke Gladstone on the Media by Brooke Gladstone and Josh Neufeld. FIR Book Reviews editor Bob LeDrew reviews The Influencing Machine, from the co-host and editor of NPR’s On the Media and co-author Josh Neufeld. Here’s a…