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Month: November 2011

  • Snake oil marketing

    Finally someone has produced an infographic-style video that flips the promotion of social media on its head to look at metrics such as the opener that says “Over 6.2 billion people on earth don’t use Facebook.” “Social Media Truth” takes…

  • In Defence Of Influence Metrics

    Is Klout getting a bum rap, spitefully pilloried in critical commentary such as my post on November 12 on opting out of Klout? Guest author Tammy Kahn Fennell believes that services like Klout and PeerIndex deserve fairer assessment. Let me…

  • FIR Interview: Tony Loftis on using social media to find his missing daughter

    Tony Loftis’ daughter, 13-year-old Allie Loftis, ran away from her Boston-area home and is believed to be in the New York City area. FIR listener John Cass – part of Tony’s communications network in Boston – reached out to FIR…

  • The Hobson and Holtz Report – Podcast #625: November 14, 2011

    Content summary: An update on the Coghlan Consulting Group saga; a new interview is up featuring Chad Warren from Adobe discussing the company’s new SocialAnalytics tool; we’re still waiting to produce Speakers and Speeches files from the Dell B2B Social…

  • FIR Interview: Chad Warren on Adobe SocialAnalytics

    When Adobe announced Adobe SocialAnalytics earlier this year, and offered it under open beta in May, the news attracted close attention from enterprises keen to learn more about aggregating activity from social networks and online communities that gives them actionable…