Threads
Bluesky
Mastodon
LinkedIn
Facebook
Instagram
Linktr.ee/nevillehobson

Year: 2011

  • C-Suite perspectives on social media (they get it, sort of)

    ZDNet reports on a new survey of senior executives where those surveyed are clear that social media is crucial to customer care from a listening and monitoring perspective, but they’re not so clear on who is responsible for engaging with…

  • NLA licensing creates FUD says Meltwater

    The idea of having to pay to share links to online content published by the mainstream media is one that has stimulated much debate in the UK in recent months. Not only that, it’s generated strong opposition in the PR…

    ,

  • NLA wins latest move in ‘pay for clicks’ battle

    Yesterday, the Court of Appeal in London ruled in favour of the Newspaper Licensing Agency (NLA) in a long-running legal battle over licensing of links to content published in the mainstream media. The latest ruling upheld an earlier court decision…

    ,

  • Social media for CEOs: a different approach

    Here’s a thought about social media – what your CEO and other senior executives want from it can differ from what you, the communicator or marketer, want from it. So a briefing about social media for CEOs needs to have…

  • The Hobson and Holtz Report – Podcast #609: July 25, 2011

    Content summary: Next FIR Live on July 30: every company is a media company; FIR interview with Edelman’s Jonny Bentwood on Tweetlevel and Bloglevel is up; listener comments from the FIR Room on Friendfeed; Ragan promo; News that Fits: China…