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Month: January 2012

  • The Hobson and Holtz Report – Podcast #635: January 23, 2012

    Content summary: FIR Book Review of ‘YouTube for Business’ is up; reminders: inaugural FIR Book Club on Jan 27 with Christopher Barger, GaggleAmp webinar on Jan 31; new FIR Interviews posted: Bob Fine, Social Media Monthly magazine, and Adam Kmiec,…

  • FIR Interview: Walgreens Social Media Director Adam Kmiec

    FIR co-hosts Neville Hobson and Shel Holtz interview Adam Kmiec, director of social media for Walgreens, the largest drug store chain in the US and a Fortune 50 company. Walgreens has engaged in the last 10 days or so in…

  • Pick up the pitchforks

    Powerful stuff from +Clay Shirky who describes the US entertainment and media industry thus in his call to ‘pick up the pitchforks’ re SOPA and PIPA: “[…] This is an industry that demands payment from summer camps if the kids…

  • FIR Interview: Social Media Monthly Publisher and Editor Bob Fine

    In this FIR Interview, FIR co-hosts Neville Hobson and Shel Holtz chat with Bob Fine, publisher and editor of The Social Media Monthly, a new print publication that is also a current Kickstarter project. The Social Media Monthly was conceived…

  • FIR Book Review: YouTube for Business by Michael Miller

    YouTube for Business: Online Video Marketing for Any Business, by Michael Miller, is the latest book to be reviewed by FIR Book Review editor Bob LeDrew. From the book description: “YouTube’s 120 million viewers are a tempting target for any…