Threads
Bluesky
Mastodon
LinkedIn
Facebook
Instagram
Linktr.ee/nevillehobson

Month: March 2012

  • The Hobson and Holtz Report – Podcast #642: March 12, 2012

    Content summary: Two new FIR Book Review podcasts now up; is FIR too long?; News That Fits: Is public relations the profession of liars? asks PRSA’s Gerard Corbett; Michael Netzley reports from Singapore on China’s social networks hit by censorship,…

  • Twitter hashtags: spam magnets

    One of the most useful engagement tools for a conference is a Twitter hashtag. This little device, where a word is connected to the hash symbol (#) – known as a pound sign in the US – is a useful…

  • FIR Book Review: Evangelist Marketing by Alex Goldfayn

    Guest reviewer Robin Browne offers his thoughts on Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t) by Alex L. Goldfayn. Here’s the description of the book: “In Evangelist Marketing, Alex Goldfayn argues…

  • FIR Book Review: Stellar Presentations by Shel Israel

    Trafcom News podcaster Donna Papacosta reviews Shel Israel’s new book, Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks. From the book description: “Tech start-ups are built on dreams, teams and technology. But to turn vision into reality you really…

  • The Hobson and Holtz Report – Podcast #641: March 5, 2012

    Content summary: Recording of FIR Book Club #2 with Katie Paine is up; book reviews coming: Stellar Presentations by Shel Israel from Donna Papacosta, and Evangelist Marketing by Alex Goldfayne from Robin Browne; Neville reviewing Kindle edition of #FAIL: The…