Month: June 2012
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FIR Speakers and Speeches: Shel Holtz on mobility, games and gamification
On June 27, 2012, FIR co-host Shel Holtz delivered a closing-day presentation at the IABC 2012 World Conference on the real meaning for communicators of the shift to mobile and the related issue of games and gamification. While many communicators…
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FIR Book Review: Marketing in the Round by Gini Dietrich and Geoff Livingston
FIR Book Review Editor Bob LeDrew reviews Marketing in the Round, a collaboration between Arment-Dietrich CEO Gini Dietrich and marketing strategist Geoff Livingston. From the book description: “It’s not about social media. Or new (or old) media. It’s about results…
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Barclays cultural crookery and immorality
What a destruction of trust in this report of what people in Barclays Bank have been doing behind the scenes and for which the bank has been fined £290 million. […] Former City minister Lord Myners told the BBC that…
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The journey begins: guidance from the CIPR on PR and Wikipedia published
It’s taken quite a while but it’s finally here – Wikipedia Best Practice Guidance for Public Relations Professionals: version 1 of a document that sets out a formal picture on how the Chartered Institute of Public Relations (CIPR) believes public…