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Year: 2012

  • Inside the connected car

    Very interesting assessment of in-car technology with some quotable predictions from Intel, eg: By next year the car will be the third most-connected place in which people spend time. By 2016, how connected a car is will be a critical…

  • Wikipedia and public relations

    The Science Museum in London is a fascinating place. I spent quite a bit of time there yesterday – and have some pics to show for it – in my first visit in twenty years. It never ceases to amaze…

  • A universal story for the Olympic Games

    Change just one letter and it becomes a universal story. Reshared post from +Vic Gundotra This is how to tell a story. Congratulations to P&G on what I think is the best ad I’ve seen this year. Google+: Reshared 1…

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  • Ford embraces social influence marketing in Europe

    When you look at big corporations and who uses social media well as an integral element in brand and product marketing, one of the companies that stands out is Ford. The US-headquartered vehicle maker has a well-established and credible social…

  • FIR Interview: Grantoo co-founder and CEO Dimitri Sillam

    Student loan debt in the US has reached $1 trillion. Charitable organizations are suffering, but young cash-strapped students haven’t developed a giving habit. Organizations invest considerable sums in corporate social responsibility initiatives for which they get little recognition. Companies want…