Year: 2012
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A death is announced: the printed Encyclopaedia Britannica
A milestone has been reached in the evolution of factual reference information with news that probably the most famous of all general reference works in the English language, the Encyclopaedia Britannica, will stop making the printed encyclopedia after 244 years…
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The Hobson and Holtz Report – Podcast #642: March 12, 2012
Content summary: Two new FIR Book Review podcasts now up; is FIR too long?; News That Fits: Is public relations the profession of liars? asks PRSA’s Gerard Corbett; Michael Netzley reports from Singapore on China’s social networks hit by censorship,…
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FIR Book Review: Evangelist Marketing by Alex Goldfayn
Guest reviewer Robin Browne offers his thoughts on Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t) by Alex L. Goldfayn. Here’s the description of the book: “In Evangelist Marketing, Alex Goldfayn argues…
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FIR Book Review: Stellar Presentations by Shel Israel
Trafcom News podcaster Donna Papacosta reviews Shel Israel’s new book, Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks. From the book description: “Tech start-ups are built on dreams, teams and technology. But to turn vision into reality you really…