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Month: March 2013

  • Easy content-sharing to your Kindle

    Some years ago, Amazon made my blog available as a subscription option for Kindle users. It would cost you 99 pence a month; in return, you’d get all my content delivered to your Kindle device (or Kindle app on your…

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  • The future can be rosy for advertising and mobile

    I must have walked past Ronnie Scott’s Jazz Club in London’s Soho scores of times over the past decades, yet I’ve never enjoyed the moments of being inside. Until last Wednesday. On March 20, the iconic venue was the place…

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  • Volvo Trucks creates a broad footprint across the social web for new truck launch

    Some of the most imaginative uses of social media in support of marketing and brand communication are in the car industry. If you follow what’s happening in that industry from a social media perspective, you’ll know about what companies like…

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  • The Hobson and Holtz Report – Podcast #695: March 18, 2013

    Intro: FIR Interview with Edelman’s Steve Rubel coming soon, FIR Book Review by Bob LeDrew of Civility in the Digital Age by Andrea Weckerle posted, 10 percent ticket discount for FIR listeners for Social Media Measurement and Monitoring 2013 in…

  • Real beauty isn’t retouched says Dove

    One company that’s earned credibility for its open and authentic approach to brand marketing and communication is Unilever for its campaigns for the Dove personal care product range. Who can’t recall the ground-breaking Dove: Evolution video from 2006, showing image…