May 2013 – Page 4 – NevilleHobson .com

Month: May 2013

You’ll enjoy #Attenzi: it’s far more than just a good read

15 May 2013

Philip Sheldrake‘s new business book Attenzi is published today. Earlier today, I published an FIR Book Review of it as I’d had the opportunity of reading it prior to formal publication. I don’t do many book reviews these days –…

Attenzi
FIR Book Review: Attenzi – A Social Business Story, by Philip Sheldrake

15 May 2013

Attenzi – A Social Business Story is a novel that shines a light on social business that goes beyond the all too typical homages to social media. It’s a relatively short and easy read intended to help readers explore what…

Attenzi
FIR Interview: Allan Schoenberg on Social Media and CME Group at #b2bhuddle

14 May 2013

With social media so prolific, are B2B companies taking advantage of all that exists? That question formed a foundation for the keynote presentation by Allan Schoenberg, Executive Director of Corporate Communications for CME Group, at The B2B Huddle on May…

b2bhuddle
Humour debunks marketing myths for Adobe

13 May 2013

Intelligent humour that doesn’t patronize and isn’t condescending – it just makes you laugh – surely must be a Holy Grail for marketers when designing their campaigns. If something makes you laugh, particularly because you can identify in some way…

#metricsnotmyths, Adobe, Goviral
The Hobson and Holtz Report – Podcast #703: May 13, 2013

13 May 2013

Intro: First B2B Huddle keynote published as an FIR Speakers and Speeches podcast, more this week and next; FIR Book Review of Philip Sheldrake’s ‘Attenzi’ coming; Quick News: Calgary Zoo publishes annual report to Instagram, Salesforce acquires bookmarking startup Clipboard,…

Month: May 2013

You’ll enjoy #Attenzi: it’s far more than just a good read

FIR Book Review: Attenzi – A Social Business Story, by Philip Sheldrake

FIR Interview: Allan Schoenberg on Social Media and CME Group at #b2bhuddle

Humour debunks marketing myths for Adobe

The Hobson and Holtz Report – Podcast #703: May 13, 2013