Year: 2013

  • Happy Christmas

    Recorded in 1972 as a protest song about the Vietnam War, the lyrics of John Lennon’s “Happy Xmas (War Is Over)” resonate powerfully today, too, especially when set against the backdrop of the imagery in this YouTube video. So, this…

  • The Hobson and Holtz Report – Podcast #735: December 23, 2013

    FIR Podcast Network news: Debuts for ‘Inside PR’ and ‘Thought Leadership’ last week, ‘FIR Presents Higher Education with Kevin Anselmo’ will debut this week; Michael Procopio’s interview with Oracle’s Jill Rowley is up; Neville was the guest last week on…

  • Introducing "FIR on Higher Education with Kevin Anselmo"

    The FIR Podcast Network is pleased to announce a new podcast on higher education that will begin on December 26, 2013. Presenter Kevin Anselmo explains… How can academics effectively promote their ideas to general audiences? What are the best ways…

  • FIR Interview: Oracle’s Jill Rowley on Social Selling and Social Business

    “I think a social business at the foundation is a business that is collaborative, that is transparent; that is engaged with its constituents, whether they be employees, whether they be customers, whether they be partners or even influencers. “And I…

  • The role of the C-suite in social media marketing

    Content marketing is a topic I’ve talked about quite a bit recently, in particular relating to the consequences of not having a clear strategy and the measurable benefits that can arise when you do. So I was delighted when Glenn…