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Year: 2013

  • Fast talking can get you hired by Pizza Hut

    Here’s an approach to recruitment that turns on its head the traditional ways to choose applicants you want to actually meet and interview and, indeed, the interview method itself. Forbes reports that the Yum! Brands-owned Pizza Hut restaurant chain will…

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  • An experiment in brand story-telling

    Since starting this blog in 2006, I’ve been the sole writer and publisher of content,  making only a couple of exceptions over the past few years with content written by named guest writers. I strongly believe in transparency where disclosure…

  • Content, authenticity and engagement

    I enjoyed listening to episode 5 of The Social Media Show with Ann Hawkins and Eric Swain, published yesterday. Ann and Eric had invited me to be interviewed about what to do if you are not a natural writer or communicator and…

  • The Hobson and Holtz Report – Podcast #693: March 4, 2013

    Intro: Congratulations to Steve Rubel as Edelman’s new Chief Content Strategist, FIR Book Review coming from Bob LeDrew of Andrea Weckerle’s “Civility in the Digital Age”, B2B Huddle scheduled for May 2: FIR will podcast keynote presentations, 10 percent discount…

  • In a crisis of reputation and trust, the personal touch is everything

    The horsemeat scandal in Europe continues at the centre stage of attention with more bad news appearing almost daily in lurid newspaper headlines like those above in some UK tabloids as more beef products contaminated with horsemeat are discovered in…