Month: January 2014
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Introducing “FIR B2B” with Paul Gillin and Allan Schoenberg
How do B2B communicators evaluate and integrate the changes happening from digital media? What are the top brands doing to maintain marketing and sales leadership? Who are the people shaping the ideas and thoughts around B2B brands and marketing ideas?…
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FIR Cut: What happens if you mis-label native advertising?
Content from advertisers that resembles editorial coverage, commonly called native advertising, is drawing heightened scrutiny in the US from the Federal Trade Commission, which wants to establish guidelines for labelling it clearly. The New York Times reports that Shape magazine…
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The Hobson and Holtz Report – Podcast #739: January 20, 2014
Shel and Mark Schaefer on the Six Pixels of Separation podcast talking about “content shock” with Mitch Joel; FIR Podcast Network News: our interview with Laura Thomas, Dell’s new Chief Blogger, posted; new episodes posted of FIR on Higher Education…