Month: May 2014
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FIR Interview: Betterific Co-Founder Micha Weinblatt
Betterific has been described by many as Reddit for customer feedback. On the social site, users complete the statement, “Wouldn’t it be better if…” Otis, the elevator company, might be intrigued by the suggestion, “Wouldn’t it be better if, when…
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A hangout on the future of communication
In just three weeks’ time, on June 18, FutureComms14 takes place in London. This one-day conference, organized by MyNewsDesk UK, will firmly ask a big question: “What’s the future of communications?” The line up of speakers will offer some compelling…
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FIR Interview: Scott Monty on leaving Ford Motor Company
Scott Monty sent shockwaves through the social media marketing community when he announced on his blog that he had resigned as Ford Motor Company’s top corporate social media director. His gracious post credited others rather than focusing on his own…
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Making politics interesting again #EP2014
If Nigel Farage has achieved one other thing apart from his seismic shifting of the political landscape in the UK following elections for the European Parliament across the European Union on May 22, it’s making politics more interesting again. And…
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The Hobson and Holtz Report – Podcast #757: May 26, 2014
Intro: Two FIR interviews coming this week: with Micha Weinblatt, CEO of Betterific; and with Scott Monty, ex-Ford Global Digital and Multimedia Communications Manager; Quick News: The public is mostly okay with content marketing, L’Oreal targets ads based on hair…