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Year: 2014

  • The Hobson and Holtz Report – Podcast #769: August 18, 2014

    New FIR interview coming this week with Gerard Braud and Melissa Agnes, authors of posts with conflicting views of using social media in a crisis; FIR Podcast Network host Chuck Hester appeared on TWiT’s The Social Hour as a LinkedIn…

  • FIR Live: Language Translation for Communicators

    Language translation has bedevilled communications and PR practitioners forever, but the rise of digital media has complicated the situation in a number of ways. The requirements for producing content right now have led to a need for almost instantaneous translation…

  • FIR Interview: Outbrain’s Jeff Pyatt on Outbrain, Content Marketing, and Native Advertising

    Among the various classes of native advertising as defined by Edelman’s Steve Rubel, you’ll find “paid syndication,” in which “sponsored posts, articles, videos, slideshows and information graphics from corporations appear within the news section.” Rubel includes Outbrain among the examples…

  • Sprinklr brings social media convergence to global brands

    Since acquiring the Dachis Group earlier this year, social media SaaS vendor Sprinklr has pursued a clear path towards offering its clients a converged social media solution. The convergence of paid, owned and earned social media would, Sprinklr says, provide…

  • The Hobson and Holtz Report – Podcast #768: August 11, 2014

    FIR Live on August 14 with a panel to address language translation; Outbrain interview on August 13; Quick News: Why the demise of Justin.tv marks the end of the bedroom vlog, Pinterest introduces messaging via pins, up to 100 brands…