Month: June 2015
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FIR Interview: IABC 2015-16 Chair Michael Ambjorn
The International Association of Business Communicators (IABC) held its 2015 World Conference in San Francisco this week. Amidst the keynote talks, breakout sessions, receptions, and a host of other events, 2014-15 Chair Russell Grossman passed the gavel to 2015-16 Chair…
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FIR #812: Algorithms vs Trusted Human Editors
Intro: Welcome to FIR B2B co-host Paul Gillin; first episode of Digital India has been published; Quick News: What does Twitter’s future hold with the departure of CEO Dick Costolo?; marketers should follow The New York Times’ lead which is…
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Why Magna Carta matters
Today, June 15, 2015, marks the 800th anniversary of the sealing of the Magna Carta in 1215, a document that to this day is widely considered part of the so-called unwritten constitution of the United Kingdom; and continues to be…
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FIR Book Review: ‘Trust Me, PR Is Dead’ By Robert Phillips
Robert Phillips stunned the PR agency world when he walked away from his prestigious position as CEO of Edelman EMEA. Phillips explains his decision in Trust Me, PR is Dead, in which he calls for an end to the PR…
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Dick Costolo: Twitter unfollows the leader as social milestones are missed
Slowing growth in user numbers and failure to capture a bigger slice of digital advertising revenue drove the departure of the chief executive