Month: August 2015
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FIR #823: Do brands need Chief Narrative Officers?
Intro: Joe Thornley is sitting in for Neville on the penultimate episode of The Hobson & Holtz Report; the final show, episode 824, will air next Monday; a few words about For Immediate Release, the show that will fill the…
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A key lesson in political fund-raising
President Clinton is Really Smart. Mountain View, California, 1995. During his reelection campaign, President Bill Clinton attended a fundraiser thrown by the top CEOs of Silicon Valley. L. John Doerr (center) helped organize the visit at the home of Regis…
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FIR #822: The case against impressions as a digital metric
View image | gettyimages.com Intro: Red Folder is free for a year to those affected by fires in the U.S. West, IABC Fellows talk measurement and ROI live this Thursday on ‘Circle of Fellows’; Quick News: Drones are taking off…
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Mapping to the centimetre
If you think about maps, you probably think about Google Maps and Street View or sat nav hardware and software from TomTom, Garmin and many others. Maps like these – all digital and available on almost any mobile device you…
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A chat about podcasting
Since announcing in FIR #820 last week that I’ll be hanging up my FIR podcasting hat (or mic) next month after more than ten years of creating The Hobson and Holtz Report podcast with Shel Holtz each week, I’ve been…