Year: 2015
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#FC15 Call to Action: Let the journey begin
One of the difficulties for an event that’s intended to look at the future of communication is delivering on the promise and expectation established in the description of and communication about the event. FutureComms15 in London – hashtag #FC15 –…
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FIR #813: Periscope in PR, News and Politics
Intro: Welcome to Higher Education host Kevin Anselmo, who takes over the co-hosting chair while Neville enjoys his month-long hiatus. Quick News: FIFA’s communications director resigns as the crisis continues, Google will spotlight sites that load slowly in its mobile…
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Shell’s big QR code experiment
When I called in to a Shell station in Reading on Saturday to fill up my car with fuel, I noticed this banner attached to the side of the pump I was using. “Fill up and go here with our…
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FIR Interview: IABC 2015-16 Chair Michael Ambjorn
The International Association of Business Communicators (IABC) held its 2015 World Conference in San Francisco this week. Amidst the keynote talks, breakout sessions, receptions, and a host of other events, 2014-15 Chair Russell Grossman passed the gavel to 2015-16 Chair…
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FIR #812: Algorithms vs Trusted Human Editors
Intro: Welcome to FIR B2B co-host Paul Gillin; first episode of Digital India has been published; Quick News: What does Twitter’s future hold with the departure of CEO Dick Costolo?; marketers should follow The New York Times’ lead which is…