Month: November 2024
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A Garden Studio Opens a New Chapter for Work-Life Balance
This year, my wife and I made a bold move: downsizing our home and rightsizing our lives to embrace family, nature, and a new way of working in Somerset. Earlier this year, when we began decluttering in preparation for our…
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Public Relations is at the Crossroads of Measurement and Standards
In the landscape of public relations, two critical issues continue to challenge our profession: the persistent use of Advertising Value Equivalency (AVE) as a measurement metric, and the ongoing debate about licensing PR practitioners. These seemingly disparate topics are, in…