Tag: X
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Bluesky’s Growth Surge: A Social Media Phenomenon in Progress
Bluesky continues to impress as the social network’s user count reaches 30 million. This marks a significant leap from the platform’s already notable growth when I last wrote about Bluesky in November 2024. Then, it hit 20 million users following…
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Bluesky’s Boom: Are We Watching the Next Big Shift?
Bluesky has hit a milestone that feels genuinely exciting — over 20 million users on the social network and growing fast. That’s a dramatic leap from just 7 million three months ago. As an early adopter who joined Bluesky’s private…
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Finally, the Unravelling of X
In the wake of Elon Musk’s public spat with Keir Starmer in recent weeks, which saw the X owner spread falsehoods and insults about the UK riots that took place from late July into the first week of August, a…
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The Musk X effect, and other marketing stories
Published this week on the Socially Unacceptable podcast is an episode where I joined the hosts, Chris Norton and Will Ockenden, as their guest. We recorded this episode in early October, now some two and a half months ago. There…
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The hate speech problem on X: a test of conscience for users and brands
I’ve often wondered what event would happen, or what tipping point would be reached, for people to abandon ship on X formerly known as Twitter. Since being acquired by Elon Musk in October 2022, the social network’s decline that has…