Author: Neville Hobson
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Rishi Sunak connects on LinkedIn Live
Today the UK government launched Business Connect, described as a new conference that champions the dynamism of UK businesses to unlock innovation and grow the economy. Or, as The Times puts it, a charm offensive with business. It’s also a…
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A Nostalgic Journey through the Rise and Demise of the Blogroll
In the early days of the twenty-first century, when the term “social media” was but a whisper in the digital wind, blogrolls played an instrumental role in the development of online communities. A blogroll – a curated list of links…
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Twitter verification means little now
For many people, the blue checkmark on Twitter has been synonymous with credibility, influence, and social status. For others, it’s a vanity project with no real value to anyone, a broad sentiment that might grow in the face of changes…
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Can we finally ditch AVE in PR please?
Some years ago, Advertising Value Equivalency (AVE) was a hot topic in PR industry discussion. The discussion focused on an increasingly widely-held view that AVE is a discredited measurement metric for public relations. AVE refers to the practice of estimating…
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Whether scraping data for generative AI training infringes copyright is a matter for debate
A thorny issue in the broad area of generative AI concerns copyright and how or whether it applies in activities involving the gathering of data about images, texts and other content for use by AI publishers. Specifically, such use would…