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Author: Neville Hobson

  • The significance of an innovative fast follower

    What does the word “innovation” mean to you? An idea? A way of working? Inventing something? Maybe all of those things, or perhaps something else? It’s a word I’ve been thinking a lot about since taking part in a presentation/discussion…

  • The Hobson and Holtz Report – Podcast #680: December 3, 2012

    Intro: Shel’s in Toronto, FIR Interviews coming with Craig Silverman and Ekaterina Walter; Quick News: ITN Productions launches citizen journalism channel, majority of US mobile phone owners use their devices to access the internet, the user experience of reading the…

  • What if Brancott had got it right with their QR code?

    QR codes attract a great deal of commentary in marketing and communication circles, and pretty critical more often than not. I have a strong interest in QR codes, not so much about the technology of them: it’s far more about…

  • How social do you want your PR?

    That’s the title of a discussion session I’ll be leading in London on Thursday December 6 January 24, 2013 as part of the CIPR’s Social Summer series of meetings, designed to encourage an informal and relaxed atmosphere with interesting conversation…

  • How to meet entrepreneurs, gain local insights and avoid accommodation costs

    Guest post by entrepreneur Fred Caballero, co-founder, StartupStay.com. Entrepreneurs are hard-working, focused people and, many times, they find themselves on a pretty lonely journey. When my partner and I set up our first company in Dublin in 2008, naturally we…