Author: Neville Hobson
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FIR Book Review: Evangelist Marketing by Alex Goldfayn
Guest reviewer Robin Browne offers his thoughts on Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t) by Alex L. Goldfayn. Here’s the description of the book: “In Evangelist Marketing, Alex Goldfayn argues…
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FIR Book Review: Stellar Presentations by Shel Israel
Trafcom News podcaster Donna Papacosta reviews Shel Israel’s new book, Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks. From the book description: “Tech start-ups are built on dreams, teams and technology. But to turn vision into reality you really…
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The Hobson and Holtz Report – Podcast #641: March 5, 2012
Content summary: Recording of FIR Book Club #2 with Katie Paine is up; book reviews coming: Stellar Presentations by Shel Israel from Donna Papacosta, and Evangelist Marketing by Alex Goldfayne from Robin Browne; Neville reviewing Kindle edition of #FAIL: The…
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16 business podcasts worth listening to
As a podcaster, I listen to quite a few other communication-related business podcasts. Finding good ones (always a rather subjective term) isn’t easy, though. I’ve previously lamented the lack of really compelling business audio other than radio that I can…
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FIR Book Club #2: "Measure What Matters" author Katie Paine
Katie Paine was the guest author for the second installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew. Katie Delahaye Paine is the founder of KDPaine & Partners LLC, a New Hampshire-based research consultancy that…