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Author: Neville Hobson

  • Global perspectives on social media

    A week-long feast of knowledge opportunity awaits you next week in over 20 cities around the world when Social Media Week kicks off on February 13. This bi-annual professional development event offers you a series of interconnected activities and conversations…

  • Be where your customers are – it’s simple

    There’s a huge gap in expectation as Econsultancy reports on research by Zendesk that says: 62% of customers are looking for more support through social media 23% of companies actually provide it that way on Facebook Simple action: pay attention…

  • The Hobson and Holtz Report – Podcast #637: February 6, 2012

    Content summary: Donna Papacosta promos Tweeps in Profile featuring Shel as ‘Mr February’; new FIR Book Review by Kris Gallagher of Intern Nation; FIR Book Club #1 recording posted; News That Fits: the Komen Kerfuffle; Ragan promo; Dan York adds…

  • FIR Book Club #1: Social Media Strategist author Christopher Barger

    Christopher Barger was the guest author for the inaugural instalment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew. Christopher is Senior Vice President, Global Programs for Voce Communications, a Porter Novelli company. Before arriving at…

  • FIR Book Review: Intern Nation by Ross Perlin

    Intern Nation: How to Earn Nothing and Learn Little in the Brave New Economy, by Ross Perlin, is reviewed by guest reviewer Kris Gallagher. From the book description: “Every year, between one and two million Americans work as interns. They…