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Author: Neville Hobson

  • The Hobson and Holtz Report – Podcast #609: July 25, 2011

    Content summary: Next FIR Live on July 30: every company is a media company; FIR interview with Edelman’s Jonny Bentwood on Tweetlevel and Bloglevel is up; listener comments from the FIR Room on Friendfeed; Ragan promo; News that Fits: China…

  • Make podcasting take off for you

    There’s an intriguing article on the BBC Click website that says the term “podcasting” has largely disappeared from view as attention has increasingly turned to social media, and asks: why has such a popular technology received such a small amount…

  • Communicators: Here’s how to support famine relief in East Africa

    You’ve seen the news reports about the humanitarian disaster in East Africa. Famine and drought on a massive scale. Millions could die in Somalia, Ethiopia and Kenya. As communicators, what can we do to help? Well, how about supporting the…

  • FIR Interview: Jonny Bentwood on Tweetlevel and Bloglevel

    Identifying who are influential voices online is fast becoming an art if not a science. More technology tools and services are coming to market that help communicators identify people with high influencer rankings – typically, the types of people who…

  • Google+ growth rockets

    Extraordinary growth – Google+, the embryonic social network launched by Google last month, is approaching 18 million members, Mashable reports. Quoting data from Google+ user Paul Allen who has been tracking user growth throughout July, Mashable says Google+ continues to…