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Author: Neville Hobson

  • The acceptance hurdles for QR codes

    QR codes are appearing with increasing frequency in a growing range of marketing and communication activities. I’ve been paying attention to who’s using these two-dimensional barcodes and how in their marketing when I’m out and about, especially in supermarkets, taking…

  • Ten blogs which might be a good role model

    Last week, Michael Netzley asked me if I could think of any blogs which might be a good role model for a university president. Michael – who is a lecturer at the Singapore Management University and a contributor to the…

  • Local gestures can make global impacts

    On Saturday March 26 at 8.30pm, we’ll be turning our lights out at home for about an hour as we support Earth Hour 2011. It’s our small part in supporting a grassroots environmental campaign that aims to bring attention to…

  • Twitter is in the mainstream

    Yesterday, Twitter marked the fifth year since co-founder Jack Dorsey sent the first tweet. As part of that date-marking, Twitter launched a new website, discover.twitter.com, that’s a focal point for enabling you to learn about how others use Twitter. On…

  • FIR Interview: RealWire CEO Adam Parker on the value of press releases

    In this FIR interview, co-host Shel Holtz speaks with Adam Parker, chief executive of RealWire, a UK-based press release distribution service. RealWire recently launched PR Filter, a search engine that searches press releases from a broad range of distribution services;…