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Author: Neville Hobson

  • Procter and Gamble embraces Facebook

    When the world’s biggest marketing firm, Procter & Gamble, says it’s making a huge marketing move with a massive online presence, you really need to sit and up and pay close attention. Silicon Valley venture capitalist David Hornick reports from…

  • A social conversation in Dublin

    I’ll be in Dublin later this week, leading “New media for seasoned professionals,” a workshop for the Public Relations Institute of Ireland on social media and PR, on Thursday. This will be the third one I’ve done for the PRII…

  • FIR Interview: Seth Godin on Linchpin

    Linchpins are the essential building blocks of great organizations, says author, entrepreneur and marketing expert Seth Godin. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they’re indispensable.…

  • FIR Cut: We can’t handle more than 150 friends

    Overflow from FIR #520 on January 25, 2009. Sunday Times: OMG: brains can’t handle all our Facebook friends IT Pro: Brain Can’t Handle More Than 150 Facebook Friends Finds Oxford Boffin Daily Telegraph: Facebook friends are virtual, finds Oxford University…

  • The Hobson and Holtz Report – Podcast #520: January 25, 2010

    Content summary: FIR Live #17 recording published, FIR Interview with Scott & White is up, another FIR Interview coming tomorrow; we’re at NewComm Forum 2010 in April; Neville’s in Dublin, Ireland, later this week at the PRII and hosting a…