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Author: Neville Hobson

  • Amazing customer service is the new marketing

    Everyone has tales of their customer service experiences, good and bad. You tend to hear more about bad experiences than good, it seems to me. Not surprising, I suppose, as when something goes wrong, you want to tell everyone about…

  • Satisfying the inner geek

    Does the idea of being marooned on a desert island appeal to you? Metaphorically, it appeals to me and so I happily accepted an invitation from Neil Dixon a few weeks ago to be a guest on Desert Island Geek.…

  • The Hobson & Holtz Report – Podcast #326: March 10, 2008

    Content summary: Discussion: should ‘off the record’ be respected by journalists?; the Media Monitoring Minute with CustomScoop; Lee Hopkins reports from a social media event in Sydney; be careful with your email password online; Southwest Airlines goes on a PR…

  • History of social networking in the UK

    I enjoy a writing challenge, and I’m about to embark on a pretty interesting one. Working with Drew Benvie at Hotwire PR, I’m researching information to write 1,000 words for a chapter in a publication that will chronicle the history…

  • The Hobson & Holtz Report – Podcast #325: March 6, 2008

    Content summary: Neville’s traveling while Shel assembles the show from the Wynn Hotel in Las Vegas, site of the Ragan Social Media for Communicators conference; Ragan conference included an unconference featuring Crystal Interactive technology; Media Monitoring Minute; Neville reports on…