Author: Neville Hobson

  • Disrupting mobile data costs

    I twittered the other day about my most recent Vodafone bill for mobile phone service that included a charge of £80 for data use. ‘Ouch’ was the polite epithet I used. Although the costs for using a mobile phone to…

  • IABC members can join the conversation

    An email yesterday from IABC brought news of a new member benefit – The IABC eXchange. In development for some while, this new resource offers a great opportunity to introduce every IABC member to blogs and blogging. According to IABC,…

  • Too many crazy drivers

    The news last week of a woman motorist sent to jail for running down a cyclist while she was sending a text message on her mobile phone is a sobering thought for every driver. Even though I use a hands-free…

  • Courageous decisions helped regain brand trust

    I watched a fascinating documentary on the Virgin1 TV channel last night – the story of the Tylenol poisoning crisis in 1982. Seven people died in the Chicago area after ingesting Tylenol Extra Strength capsules that had been deliberately laced…

  • The Hobson & Holtz Report – Podcast #324: March 3, 2008

    Content summary: New FIR Interview; news about Thursday’s show; vote for FIR at Podcast Alley; David Phillips reports on YouTube live video and other disrupters; the Media Monitoring Minute with CustomScoop; summary of surveys about mainstream media and the web;…