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Author: Neville Hobson

  • The opportunity again for PR

    The twin crafts of PR and journalism have an uneasy alliance, it seems to me. Both need each other yet it’s too often an uncomfortable relationship with the pot calling the kettle black too much of the time. Back in…

  • The Hobson & Holtz Report – Podcast #322: February 25, 2008

    Content summary: Welcome to Podfinder listeners; FIR Interview on GMnext posted; discussion: how blogging can connect or widen the gap between employers and employees; the Media Monitoring Minute with CustomScoop; DataPortability.org launches logo contest as response to legal pressure; what…

  • Social networks from the Financial Times

    BrandRepublic reports that the Financial Times’ conferences arm has launched a pay-to-join membership forum so that media and technology executives working in the digital, new media, mobile and telecoms sectors can network. Not only a forum for people in this…

  • FIR Interview: Catching up wth GMnext – February 23, 2008

    It has been six weeks since the launch of GMnext, General Motors’ ambitious communication effort aimed at tighter integration into the social media space and earnest, comprehensive engagement in conversation with customers and other constituents. In this FIR Interview, Shel…

  • Spot the typo

    Well, perhaps not a typo exactly, although the Wikipedia definition says common usage of the word ‘typo’ extends to mean errors in grammar and word form. That’s what we have here. Take a look at the words on the labels…