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Author: Neville Hobson

  • FIR Interview: Rusty Williams and Aaron Strout of Mzinga – March 3, 2008

    Mzinga and Prospero – both companies that have grown through acquisition – have merged to become a significant provider of community and social media services for internal and external purposes. In this FIR Interview, Shel Holtz talked with Mzinga’s Rusty…

  • Still a journey for social media

    The results of a survey in the UK published last week concludes that UK businesses are slow to take up social media. According to a report in Marketing Week, the survey results show that only 18% of executives from participating…

  • Ten tips for encouraging blog comments

    A couple of days ago, someone forwarded me a request from a journalist writing a piece for a national UK paper about social networking. The journalist’s questions were a little unclear: I need ‘ten top tips’ for social networking, what…

  • Buzz on the go

    A couple of weeks ago, I met Luke Razzell at the social media cafe in London. Luke is CEO of i-together, the UK company behind Blog Friends, one of the more useful applications for Facebook. What Luke introduced me to,…

  • The Hobson & Holtz Report – Podcast #323: February 28, 2008

    Content summary: Discussion: can new PR professionals build a media contact list through social media?; the Media Monitoring Minute with CustomScoop; kerfuffle at the Medill School of Journalism; social network updates: LinkedIn goes mobile, Financial Times launches social networks; can…