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Author: Neville Hobson

  • Key elements in blogger relations

    A few months ago, I started working with a company called Conjungo to help them gain some visibility in the blogosphere. Stimulate some interest and, hopefully, some conversations about what they offer. See where and how far a social media…

  • Marmite evangelism

    If there’s one food product guaranteed to provoke strong reactions from people, it’s Marmite. This quintessentially British product first began manufacture in 1902 in Stoke on Trent. Today, it’s sold all over the world. The brand is owned by Unilever.…

  • Dave Briggs needs your feedback

    Last Thursday’s FIR #315 podcast featured something a bit different to the shows we usually do. With Shel on the road, this was one of the occasional episodes that I end up doing solo including all editing and production. This…

  • The complexity of combining Microsoft and Yahoo

    Yesterday’s news about Microsoft’s unsolicited $44.6 billion (£22.6bn) bid to acquire Yahoo has, unsurprisingly, made headlines around the world. Plenty of commentators have been quick to analyse what the combination might mean to the tech business and, in particular, search…

  • The Hobson & Holtz Report – Podcast #315: January 31, 2008

    Content summary: Shel’s travelling; FIR Listener Contest winners to be announced on Feb 6; new FIR Interview posted; FIR live on BlogTalk Radio Feb 9; Dan York reports on podcasting gear, Facebook, and more; the Media Monitoring Minute with CustomScoop;…