Author: Neville Hobson

  • Ryanair’s PR disaster

    My post yesterday about Qtrax drew some comments disagreeing that it is the PR disaster I’d characterized it as. Whether it is or not (and I think it is), let’s try this one on for size. Today, budget Irish airline…

  • A popup with value

    I was reading a story on FT.com about eBay’s new measures to prevent fraud, and encountered a popup as I scrolled down the web page. I actually found this popup both useful and unobtrusive. In this particular case, as my…

  • FIR Interview: Sarah Dean Forrester on Crisis Communication – Jan 29, 2008

    Crisis communication is a hot topic. In episode #310 of The Hobson & Holtz Report on January 14, it was a primary discussion point, addressing the different types of communication crises. FIR co-host Shel Holtz expanded on that discussion with…

  • Qtrax: More than just a PR disaster

    Maybe a nail in the coffin for the advertising-supported music download business model. From The Times yesterday: A website which promised to give music lovers the world’s first legal file-sharing service was forced into a humiliating climbdown today after it…

  • The Hobson & Holtz Report – Podcast #314: January 28, 2008

    Content summary: The FIR t-shirt SMS number; judging of entries begins on FIR Listener Contest; FIR live on BlogTalk Radio Feb 9; upcoming FIR Interviews; Lee Hopkins reports on a new portable digital recorder for podcasters, Dave Fleet’s Social Media…