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Author: Neville Hobson

  • The rise of conversational advertising

    The latest edition of The Economist asks whether Facebook, MySpace and other social-networking sites can transform advertising. There’s already plenty of activity on social networks such as these by companies large and small, using their brands as personalities in endeavours…

  • The Hobson & Holtz Report – Podcast #291: November 8, 2007

    Content summary: A Brand You World 2007 Global Telesummit takes place today; follow up on Wired’s Chris Anderson posting lame PRs email addresses; discussion: allow or ban anonymous commenting on blogs?; the Media Monitoring Minute with CustomScoop; Office Depot deploys…

  • MyKinda blog network launches in Eastern Europe

    Quite a few blog networks have sprung up in the past year or so. The granddaddy of them all is Weblogs Inc, the early pioneer among English-language blog networks, with a broad offering of content covering a very wide range…

  • The Hobson & Holtz Report – Podcast #290: November 5, 2007

    Content summary: Neville on Guy Fawkes and the Gunpowder Plot; Facebook’s reversal on cancelling a nom de plume blogger’s account; the Media Monitoring Minute with CustomScoop; EU cracks down on fake blogs; Google and the Open Social API; how to…

  • EU cracks down on fake blogs

    In 2005, the European Union published a Directive on Unfair Commercial Practices that, among other things, outlines “sharp practices” which will be prohibited throughout the EU, such as pressure selling, misleading marketing and unfair advertising. The Directive is due to…