Author: Neville Hobson

  • At the top table

    Just after lunch, and just starting the afternoon sessions. Running quite a bit late – try to serve a three-course lunch to so many people in only an hour is the culprit. First presenter is communication measurement guru Angela Sinickas…

  • Blogging Melcrum’s conference

    Melcrum’s Strategic Communication Management Summit 2006 got underway about 25 minutes ago. I’m sitting in the audience at the Millennium Gloucester Hotel conference center – it’s a full house, a couple of hundred people at least – listening to the…

  • Engagement in London

    I’ll be in London for the next couple of days participating in Melcrum’s Strategic Communication Management Summit 2006. Things kick off this afternoon when I’ll be leading a half-day pre-conference workshop with the grand title “How to use social media…

  • Reuters gets with-it in Second Life

    If you’re in PR and you’re still not paying attention to Second Life, here’s another reason why you should: News agency Reuters has just opened a bureau in Second Life. The Reuters Second Life News Center is headed by Adam…

  • More small steps to combat content theft

    It’s growing at an alarming rate and there doesn’t seem to be any way to effectively stop it. I’m talking about content theft, the practice of some people who scrape your content from your blog or website and then republish…