Author: Neville Hobson

  • The Hobson & Holtz Report – Podcast #181: October 16, 2006

    Content summary: Dealing with trackback spam; the value of employee engagement; Lewis PR wins global PR campaign for Second Life; court award for online defamation; Philip Young’s call to action for EuroBlog 2007; PR adoption of new media in the…

  • Giving life to the social media press release

    Last May, Boston-based social media PR advocate Todd Defren published a social media press release template as a means to encourage and stimulate discussion on effective ways to evolve the traditional press release into a communication channel better suited to…

  • Questionable judgment by Edelman in fake blog fiasco

    Being largely offline for much of this week (and last) has been a mixed blessing. On the one hand, I’ve been able to devote most of my attention to family-related things to do with my move to the UK last…

  • Hurrah! Broadband up!

    Whew, up and running again in the permanently-online way I’ve become addicted accustomed to! Yesterday, the NTL guys arrived at 1pm to install cable broadband and, by 2pm, all was done and ready to rock. Except it didn’t. Service active…

  • The Hobson & Holtz Report – Podcast #180: October 12, 2006

    Content summary: Dan York reports; One-Minute News: a new presentation sharing service copies the YouTube interface, Edelman blows it big-time with a fake pro-WalMart blog; a very special announcement (with more to come); a report from Neville (Edelman/Technorati London presentation;…