Author: Neville Hobson

  • The Hobson & Holtz Report – Podcast #145: June 12, 2006

    Content summary: A week on the road; podcast interviews in New York; Robert Scoble to leave Microsoft; content at the edge and tagging; European politicians embrace social media; Lee Hopkins reports; a conversation with Joseph Jaffe on Web 2.0; listeners’…

  • Reflections from a week on the road

    New York and Amsterdam are just 6 hours and 20 minutes apart with a good tail wind so my flight home overnight on Saturday felt a bit like a commute. KLM flight 644 was completely uneventful: it left JFK on…

  • Heading home

    Saturday morning in New York City. I’ve been here since Wednesday participating in the 2006 Innovative Marketing Conference at Columbia University. Pretty intense couple of days as Shel and I have been doing back-to-back podcast interviews for Corante – ten…

  • FIR Interview – Larry Weber, Chairman W2 Group: June 9, 2006

    From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership. Larry Weber, Chairman of W2 Group, talks about influencing people through content, the signficance of…

  • FIR Interview – Max Lenderman, GMR Marketing: June 9, 2006

    From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership. Max Lenderman, Creative Director at GMR Marketing LLC, talks about experiential marketing and delivering brand…