Author: Neville Hobson
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FIR is dead. Long live FIR!
On September 7, I co-hosted and recorded the last episode of For Immediate Release: The Hobson and Holtz Report with my podcasting partner, Shel Holtz. It’s a ritual Shel and I have followed every week for the past ten years…
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FIR #824: Is SEO really dead?
Intro: Welcome to the final episode of ‘The Hobson and Holtz Report’; a quick note about ‘For Immediate Release’ beginning on September 21; Quick News: Hundreds of Wikipedia editors banned for secretly promoting brands, Barcelona Principles 2.0 unveiled, virtual reality…
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Communication measurement moves up a level with Barcelona Principles 2.0
It’s fair to say that measurement of your communication efforts is an essential element in best communication practice. If you don’t measure outcomes, how will you know whether or not your efforts achieved the objectives you set? That’s a simple…
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Vuelio’s Top 10 UK PR blogs 2015
Every year, PR software and services company Cision (which was acquired by Vuelio in June 2015) publishes a ranking of what it considers to be the top ten PR blogs in the UK. Last week, the latest list for 2015…
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FIR #823: Do brands need Chief Narrative Officers?
Intro: Joe Thornley is sitting in for Neville on the penultimate episode of The Hobson & Holtz Report; the final show, episode 824, will air next Monday; a few words about For Immediate Release, the show that will fill the…