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Author: Neville Hobson

  • Astounding Psy

    When it looked like it would exceed one billion views on YouTube by the summer of 2012, Korean singer Psy’s Gangnam Style headed into the record books for the sheer number of people who have watched the video and heard…

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  • The Hobson and Holtz Report – Podcast #784: December 1, 2014

    Intro: On Black Friday and Cyber Monday; Quick News: UK advertising watchdog raps YouTube stars over Oreo video, Scott Stratten catches Bell Canada in an ethical breach, Nordstrom to test fitting room mirrors that turn into interactive touchscreens, Amazon Activism…

  • Where does social marketing end and social PR begin?

    Can you really separate out social marketing and social PR? Or are they just two sides of the same coin? And are there actually start and end points? I’ve partnered with Cision and Vocus to address these elements of a…

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  • The Hobson and Holtz Report – Podcast #783: November 24, 2014

    Quick News: Is reputation enough when stakeholder behaviour is driven more by confidence?, the internet will hit 3 billion users in 2015 says eMarketer, Mattel’s in trouble again over Barbie, the post-PC CEO: no desk, no desktop; Ragan promo; News…

  • The surveillance structure that underpins us all

    Here’s another paragraph to add to the debate about privacy, surveillance, spying and the whole gamut of who does what, how and why with digital information that you think is yours and private but in reality is in the spies’…

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