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Category: Advertising

  • How ‘social TV’ enables immersive involvement in live events

    Audience participation with live TV events via social channels like Twitter is becoming increasingly common and a big part of audience expectations. I’m thinking of campaign-type events, not spontaneous or serendipitous actions by individual tweeters, Facebookers or Google+ers with their…

  • Innovative co-branding (and risk-taking) with Android KitKat

    There’s a lot going on in the mobile devices market these days. News about new iPhones from Apple. Much talk about Microsoft buying Nokia’s phone business and speculation about the impact on the smartphone market. The forthcoming release of a…

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  • The magic of Google

    I bought a belt yesterday from Marks and Spencer‘s online store. A pretty routine activity – online shopping is indeed pretty routine these days – where I chose the item, authorized the payment and will see my purchase sometime today.…

  • Careless talk can cost you your life

    Belgian communications agency Duval Guillaume Modem is all about big ideas. Only ideas are the carriers of new thoughts and can influence behaviour, the agency says. Ideas are what differentiate human beings from other animals and computers. Ideas originate from…

  • Instagram ups the game with video

    The stakes in the market for quick-video apps on mobile devices were raised a few bars yesterday with the release of a new version of Instagram that enables you to record video clips. Twitter-owned quick-video app Vine captured imaginations when…