Category: Advertising
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On target with QR codes
A technology that’s often criticized as being in a cul-de-sac is QR codes, those little square images that you scan with an app on your smartphone to perform some kind of action. It’s that ‘action’ that’s the focus of criticism…
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Tweets in the sky at the Ryder Cup
Golf fans had a gripping experience with the Ryder Cup competition in Chicago this past weekend, with a nail-biting finale that saw the Europeans pip the Americans to the post at the last minute to win the tournament. SiliconRepublic reports…
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Apple, Samsung and pots and kettles
Apple’s lawyers had their day in the US last week in winning the Apple vs Samsung lawsuit over infringement of Apple’s software and design patents regarding the iPhone that saw Samsung ordered to pay Apple a billion dollars in damages.…
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Olympic benefits for corporate reputations
The past two weeks of the London 2012 Olympic Games have certainly been a time of drama, high emotion, success and failure, and a general lifting of the spirits to witness such displays of intense effort and much achievement by…
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Humour’s a funny thing
What’s funny to you or I may not be to anyone else. Case in point – SpecSavers‘ press ad in the UK today over the Korean flag mixup at #London2012. I can see the humour certainly. But I wonder how…