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Category: Advertising

  • Ford embraces social influence marketing in Europe

    When you look at big corporations and who uses social media well as an integral element in brand and product marketing, one of the companies that stands out is Ford. The US-headquartered vehicle maker has a well-established and credible social…

  • A little imagination is key to success with QR codes

    “QR codes are a waste of time” is a phrase I hear often. While they are becoming more of a feature in brand marketing campaigns, I would agree with critics that how they’re included too often adds little to a…

  • Email marketing fail

    I wonder why marketers continue sending out graphics-rich marketing emails when the control over whether your message is seen or not is with the receiver, not you the sender. Take a look at this email I received today. It’s gobbledegook…

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  • Virgin Atlantic’s got it

    I saw this TV ad for Virgin Atlantic for the first time last night. The airline first used it in 2010. As you can probably tell, I don’t watch a lot of TV. :) It captured my imagination. Beautifully made.…

  • Three things to make QR codes worthwhile

    No surprises in this AdAge story about widespread use of QR codes that haven’t captured consumer imagination when it includes this statement: “Experts cite three reasons that QR codes haven’t caught on. First, people are confused about how to scan…

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