Advertising – Page 20 – NevilleHobson .com

Category: Advertising

Are the Olympics a waste of money, asks Economist ad campaign

15 March 2011

Negative posters to appear in underground stations across London, with others arguing in favour of the Games

Advertising, Article, Mark Sweney, Marketing & PR, Media, News, Olympic Games, Olympic Games 2012, Olympics & the media, Sport, UK news
Product placement comes to UK TV and radio

23 December 2010

Broadcast industry regulator Ofcom confirmed this week that product placement â€“ paid-for references for products and services – will be allowed in UK TV programmes for the first time from next February. [â€¦] Ofcom has today [December 20] published the…
Help with understanding technology in business from the BBC

17 October 2010

Last month at a Dell social-business event I participated in, I met Jeremy Hillman, the BBC’s business and economics editor, and one of the mainstream media representatives at the event. He was telling me about Technology of Business, a new…
Knowing how to access and use content is king

7 September 2010

The UK’s communications regulator Ofcom published a report last month on consumer behaviour with media and communication (mobile phones, etc). It was quite enlightening, with metrics showing things like people spending 45 per cent of their waking hours watching TV,…
Are ads in books such a bad idea?

22 August 2010

I conducted an ad hoc and wholly unscientific poll among a handful of my friends the other day about the possibility of advertising coming to books. It produced some strong (and predictable) negative reactions. Hell freezing, dead bodies and metaphors…

Category: Advertising

Are the Olympics a waste of money, asks Economist ad campaign

Product placement comes to UK TV and radio

Help with understanding technology in business from the BBC

Knowing how to access and use content is king

Are ads in books such a bad idea?