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Category: Advertising

  • Making a video viral

    The headline above is deliberate in the order in which I put the two key words: ‘video’ and ‘viral.’ I hear a lot of talk about viral videos, as in “We’re creating a viral video.” And my new favourite which…

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  • No thank you, Chrysler

    When Bob Nardelli, Chairman and CEO of beleaguered automaker Chrysler, posted Thank You America on Chrysler’s corporate blog at the end of December, I imagine the last thing he or his communications team expected was the scale and depth of…

  • The IPA is listening

    I’ve always thought of the Institute of Practitioners in Advertising (IPA) as a bit of a disconnected professional body, one that’s not quite in step with the realities of what’s happening in the professional trenches, as it were, regarding social…

  • Virgin exuberance

    This ad spot for airline Virgin Atlantic is currently running on TV in the UK: It’s one of the best ads I’ve seen for a long time, one that grabs your attention and keeps it. Once you start watching, you’re…

  • Social media takeaways from Barcelona

    Barcelona in late November: a colder place than I expected it to be when I arrived last Wednesday, my first visit since 2006 to this Spanish city on the Mediterranean coast. The climate might have been cold but the buzz…