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Category: Advertising

  • Gearing up for London 2012

    Whatever you think of it, this symbol is one we’ll be seeing a great deal of in the coming weeks as London starts to gear up as host city of the 2012 Olympic Games in four years’ time. When the…

  • Social media is the strategic core, says Dell

    If you’re looking for a credible assessment of the strategic role of social media in supporting business objectives, look no further than this video interview with Andy Lark, VP Global Marketing at Dell. The interview was conducted by Jean-Baptiste Su…

  • No authenticity in slick BA ads for T5

    In my car this morning, I heard a 30-second ad on my local radio station 2-Ten FM from British Airways which talked about the average time experienced by specific passengers when they checked in for a flight at Heathrow’s Terminal…

  • A brand dilemma for Guinness

    What do you do when you find some user-generated content in which your brand has a starring role that’s being talked about in various places online – a viral effect – yet gives you a bit of a dilemma in…

  • Getting into the hearts of Vista users

    I haven’t seen it yet, but ZDNet’s Ed Bott has – the above teaser image on Microsoft’s home page that, when you click on it, takes you to a section on the website called Windows Vista: Look how far we’ve…