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Category: Advertising

  • Ryanair’s PR disaster

    My post yesterday about Qtrax drew some comments disagreeing that it is the PR disaster I’d characterized it as. Whether it is or not (and I think it is), let’s try this one on for size. Today, budget Irish airline…

  • When you’re sitting comfortably

    As the chairs in this photo might indicate, the hip Soho Hotel in London has quite an eye-popping venue for a meeting. This was the scene early yesterday morning in the hotel’s screening room  just before people arrived for the…

  • The rise of conversational advertising

    The latest edition of The Economist asks whether Facebook, MySpace and other social-networking sites can transform advertising. There’s already plenty of activity on social networks such as these by companies large and small, using their brands as personalities in endeavours…

  • EU cracks down on fake blogs

    In 2005, the European Union published a Directive on Unfair Commercial Practices that, among other things, outlines “sharp practices” which will be prohibited throughout the EU, such as pressure selling, misleading marketing and unfair advertising. The Directive is due to…

  • Engaging without measuring makes little sense

    BrandRepublic reports on a new survey from Jupiter Research that looks at social marketing in Europe. The survey found that more than 50% of online advertisers in Europe have run advertising campaigns that encourage user interaction and two thirds will…